Case Study Research Paper Example | Topics and Well Written Essays - 1500 words

Case Study - Research Paper Example Much of the revenues are derived from advertising thus AdSense and AdWords are clearly designed to display advertisements which are relevant to the content included in each web page. Google has utilized an innovative advertising strategy by placing advertisements on the websites which contain the related advertisements. Current strategy of the Google Corporation Introduction The company registered $ 10.6 billion in revenues in the financial year ending 2011 which was a 24 percent increase from the previous year. AdSense sales rose by 20 percent while the number of pay per clicks increased by 39 percent. Google + product registered 130 million users while the earnings before taxes were $ 3. 4 billion. The earnings per share also increased by $ 1.71 to $ 8.75 which was 24 percent growth while the taxation costs reduced by mere 6 percent. The company has high growth potential but needs to diversify revenue streams like the pending acquisition of Motorola at $ 12.5 billion (Hill & Jones, 2012). Current Google business strategy Google success can also be attributed to its superior search technology and e-mail service which contains massive storage space that has attracted many customers from Yahoo and Hotmail. The company which started as just a smart algorithm has developed an unique business model with winning applications such as Google video, Google maps, Gmail, and Google Earth which have challenged previous market leaders such as Yahoo, Excite, and Microsoft. At inception, the mission of Google was to organize the world’s information and make it universally acceptable and useful. The company is no doubt one of the fastest growing technology companies in the world. The company has gained success by providing relevant search results and also related advertisements on each webpage (Hill & Jones, 2012). Google IS supports the business strategic activities through innovations and allowing the customers to download and edit their software. Google has differen tiated its search engine by utilizing a patented PageRank system. The company consistently restructures its PageRank algorithm in order to meet the changing customer needs. Google AdWords product is specialized for the advertisers who want to reach out to a certain market segment in an efficient manner. The advertisers have the opportunity of managing volumes of online advertising accounts which an upfront payment. Google emphasizes on creativity of employees whereby employees devote a certain percentage of their time in new and innovative projects. The company has partnered with Open Handset Alliance in the development of Android mobile software which many mobile device firms use to create applications. Google Chrome OS is also another open source software and Web browser which runs in several platforms like Windows, Linux and Mac (Hill & Jones, 2012). Google has also pursued a market niche targeting strategy. The company has segmented its market in to either middle sized businesse s and large corporations. The company has diversified in to the mobile device industry by establishing alliances and partnerships with other companies to develop mobile device applications that increase customer traffic to its web pages (Hill & Jones, 2012). Another current generic strategy which Google is currently utilizing is

I Like to Eat Pizza Essay Example for Free

I Like to Eat Pizza Essay Hose who eat their slices with two hands, and those who (dare I say) like to cut their pizza with a fork and knife. Some people soak up the olive oil with a napkin, while others don’t mind a greasy slice. Some people like the crust, while others live for that first bite. Some people decorate their slices with spices, while others like it plain. Nearly any ingredient can be put on pizza. From pepperoni and anchovies to barbecue chicken and pineapple, every pizza pie is like a unique work of art. Every pie is a different shape and size. There are thin crust pies, deep dish pies, and everything in between. There are pies with different cheeses and tomato sauce, or even pies with a completely different base altogether. Growing up in the suburbs of Washington, DC there weren’t so many great options for pizza. Ordering in from Domino’s and Pizza Hut was a weekly occurrence. But when I arrived in New York in 2002, I was thrust into an entirely new pizza universe. Living at an NYU dorm by Washington Square Park, I developed a quick allegiance with my local pizzerias. I could barely walk a block without passing by a shop — many of them claiming to serve up the best slice in the city. There was Joe’s on the corner of Bleecker Street and Carmine Street (which closed it’s doors in 2004) where tipsy students, homeless people, and even celebrities made their way to the counter through the wee hours of the morning. I remember eating a slice of pizza with Dave Chappelle one evening after he’d finished up a set at the nearby Comedy Cellar. Joe’s served up a good slice, but it was about more than the food. Going there was an adventure. It was where old friends would run into each other and new friends were made. You couldn’t help but notice the non-stop hustle and bustle around you — but at the same time there was sense satisfaction once you took your first bite of their delicious slices. Within a five minute walk from my dorm, there were dozens of pizza places and I intended to try them all. I fell in love with many including Pizza Booth on Bleecker Street and The Pizzeria on MacDougal Street. I remember the night I ran into Adam Sandler at Ben’s Pizza on the corner of MacDougal and 3rd Street and the first time I went to Pasty’s Pizzeria on University Place — the final meal I ate in 2002. Patsy’s opened my eyes to a whole other world of pizza — the upscale pie. I had always thought that a New York slice was served on a paper plate — intended for a quick late night bite on your way between watering holes. But I soon came to learn that many of city’s best pizza places didn’t serve slices and that eating their pizza involved a great deal of patience while your custom pie was prepared. The fall of 2003 took me to what is still one of my favorite pizza places in the New York: Grimaldi’s. Although there is a subway stop a few blocks from this Brooklyn pizzeria, the only true way to get there is by walking over the Brooklyn Bridge, arguably the most picturesque ways to take in New York’s sprawling skyline. To me, a walk over the bridge and Grimaldi’s have become synonymous with one another. I can’t walk across the bridge without stopping at Grimaldi’s and I can’t stop at Grimaldi’s without walking across the bridge. This is the first thing I do with any out-of-town guest. It’s just off the beaten path enough to make a tourist feel like a New Yorker, yet not so touristy that a New Yorker feels out of place. It is the quintessential New York experience. There have been days when I’ve been seated at Grimaldi’s right away and other times where I’ve waited behind hundreds of people outside in the cold. When you’re inside, the best view of the action is in the bathroom line, adjacent to the brick ovens where pies are constantly being removed, put on a platter, and placed on a nearby table as the steam still rises off the top. The pizza is thin enough that two people can split a large pie. In fact, ordering the small pie for $2 less is not even economical. There is no better place to digest Grimaldi’s than on the Brooklyn Heights Promenade overlooking lower Manhattan. It’s the only place in the city that I can be assured to find at least one bride and groom snapping photos every time I’m there. On weekend afternoons it’s common to see five or six couples taking wedding photos. Walking back on the bridge, one feels content, satisfied, accomplished, and [insert positive feeling here]. There are few experiences that rival this. The spring of 2004 took me to Italy where I spent a semester studying in Florence. At the time, I was not a big foodie, so I rarely kept track of where I ate. Today, however, if I was to return, my entire trip would be dictated by food. Although Florence is a very Americanized city, my apartment was a 20 minute walk from the center of town. One evening, while exploring the area around our apartment, my roommates and I discovered a little hole-in-the-wall restaurant on a hidden side street. There wasn’t a single English speaking person in the entire place and there was no English version of the menu. Although I have no idea what this place was named, I know how to get back there and one day plan to return. Their pizza pies were large, but so thin that everyone needed their own. Their pies were more closely resembled the shape of a puddle in the street than a geometric figure. Of the dozen times I dined there, my pizza never looked the same. I think about this place a lot — whether it still exists, what it was actually called, whether any other tourists every discovered it. But most of all, I’m upset that I can’t tell people traveling to Florence how to find it. I need to get back there for the sake of this pizza place.

History of, and Impact of Cinema

History of, and Impact of Cinema INTRODUCTION Cinema is one of the few mediums which have managed to successfully depict the true reality of society in general and our lives in particular. As like other art forms, it depicts the multiple realties that one is faced with. It explores one of the most discarded yet eternal truths which every individual experiences and that is isolation. Each individual longs for social ties despite belonging to organized societies; it is what each one of us is ultimately reduced to. A Short filmis a technical description originally coined in theIndian film industryand used in the North American film industry in the early period ofcinema. The description is now used almost interchangeably withshort subject. Although the North American definition generally refers to films between 20 and 40 minutes, the definition refers to much shorter films inEurope,Latin AmericaandAustralasia. InNew Zealand, for instance, the description can be used to describe any film that has duration longer than one minute and shorter than 15 minutes. The North American definition also tends to focus much more on character whereas the European and Australasian forms tend to depend much more on visual drama and plot twists. In this way, the North American form can be understood to be a derivation of the feature film form, usually acting as a platform for aspirant Hollywood directors. Elsewhere, short films tend to work as showcases for cinematographers and commercial directors. (Short Film) A short film manages to tell the same tale as a full length feature film, but in a shorter duration of time. It is characterized by the directors reflection of the existing social, political and economic conditions. A short film narrative is one which can easily be created by people from all walks of life, it has universal applicability. It enables directors functioning on a small budget to tell their stories to the world. The talent in creating a short film lies in communicating the message of the film to the audience in a very limited period of time. The transitions in a short film are of critical importance. What I find intriguing is how any person imbibes from their existing social conditions and produce work which is effectively communicable to most individuals. Another reason to dwell into this topic of research is that many youngsters and amateurs start by making short films and use it as a path to grow. AsDaniel Wiernicki states, â€Å"Short films are often popular as first steps into the film industry among young filmmakers. This is because they are cheaper and easier to make, and also their length makes shorts more likely to be watched by financial backers and others who want some demonstration of a filmmakers ability. Many things can be achieved by creating a short film so are an ideal opportunity to get recognized and get into the industry.† (Wiernicki) Through this dissertation, I aim to explore the world of short films in the context of movies which have won the CannesShort Film Palme dOr(French:Palme dOr du court mÃÆ' ©trage), which is the highest prize given to ashort film at theCannes Film Festival. These short films are a representation of different cultures, ideologies, people, religion, economic background, and political thoughts and history from across the world that come together on one platform and showcase their art. The cinema is not an art which films life: the cinema is something between art and life. Unlike painting and literature, the cinema both gives to life and takes from it, and I try to render this concept in my films. Literature and painting both exist as art from the very start; the cinema doesnt. Jean- Luc Godard LITERATURE REVIEW Throughout our history, humans have looked for different forms of expressing themselves. These expressions were in the form of poetry, literature, songs, plays, dancing, etc. films are one of the latest forms of expression that has been adopted by the people around the world to portray their views on their surroundings, any event, or moment that captivates them and they want to show it to the world. The beauty of the films nowadays is that you can detract from reality and present something beyond the human imagination at the same time one can present the harsh realities of life that some dont know about. Films as a medium of communications can be used to spread ones message or view across the world. History of Cinema(History of Film) The birth of the films happened in 1878, when Eadweard Muybridge recorded a horse running in fast motion using a series of 24 stereoscopic cameras. With the development of technology came of the ‘Silent era. Till the 1920s movies were silent, though at times they were accompanied by musicians, sound effects, or even commentary at times. 1940s to 60s- War and Post War Cinema The wartime saw immense change in the cinema as more focus was given to propaganda and patriotic films. Films like Snow White and the Seven Dwarfs and Citizen Cane were pieces of this period. The cold war era brought movies filled with paranoia such as Invading Armies of Evil Aliens and anti- communist movies such as the Manchurian Candidate. The onset of television in the post war era also threatened the cinematic industry as a medium of watching films. During this Period, Asian Cinema specifically saw a golden age. Some of the greatest masterpieces of the Asian cinema were produced during this period. These include works like: Yasujiro OzusTokyo Story(1953),Satyajit RaysThe Apu Trilogy(1955-1959) andThe Music Room(1958),Kenji MizoguchisUgetsu(1954) andSansho the Bailiff(1954),Raj KapoorsAwaara(1951),Mikio NarusesFloating Clouds(1955),Guru DuttsPyaasa(1957) andKaagaz Ke Phool(1959), and theAkira Kurosawa films Rashomon (1950), Ikiru(1952),Seven Samurai(1954) andThrone of Blood(1957). 1970s: Post-classical cinema This term is used to describe the period following the decline of thestudio systemduring the 1950s and 1960s and the end of theproduction code. During the 1970s, filmmakers increasingly depicted explicit sexual content and showed gunfight and battle scenes that included graphic images of bloody deaths. The 1980s were filled with movies releasing with sequels like Star Wars, Jaws, and Indiana Jones. The audience also started to watch movies on their VCR at home during this period. 1990s to present: Contemporary Cinema The 1990s saw the development of the independent cinema with commercial success. Special effects also ruled during this period as it was being heavily used by the successful movies of the period like: Terminator 2: Judgment Day(1991) andTitanic(1997). During the 2000s, documentary genre of film making also rose as can be seen with the success of movies such as March of the Penguins, and Fahrenheit 9/11. Increase in the problem of digital distribution due to infringement of copyrights, and piracy also has reached heights during this period. Cinema as a whole during this decade has become more global with foreign-language films gaining popularity in English-speaking markets. Films such as City of Gods (Portugese), Lagaan (Hindi), and the Passion of the Christ (Aramaic). â€Å"Some have described the prevailing style of the period aspostmodernbecause many contemporary films are apolitical, ahistorical, intertextual, and less tied to the conventions of a single genre or culture. The transnational circulation and genre hybridity of contemporary films is exemplified by the increasing global popularity of non- English speaking cinema.† (Film Studies, 2009) Major Genres of Films: Action, Adventure, Comedy, Crime Gangster films, Drama, Epic/ Historical films, Horror, Musical, Science fiction, War (anti- war), Western, and Eastern films. Theyare broad enough to accommodate practically any film ever made, although film categories can never be precise. By isolating the various elements in a film and categorizing them in genres, it is possible to easily evaluate a film within its genre and allow for meaningful comparisons and some judgments on greatness. Films werenotreally subjected to genre analysis by film historians until the 1970s. All films have at least one major genre, although there are a number of films that are considered crossbreeds or hybrids with three or four overlapping genre (orsub-genre) types that identify them. (Dirks) History of Short Films ‘Short subject a name initially given to Short Films came into existence in the 1910s when the majority of the feature movies were being made into loner run-time editions. The name ‘short subject is an American film industry term, which was assigned to any film within 20 minutes long or running two reels. Short subject films could be comedy, animated, or live action. One of the best known users of short subject was Laurel and Hardy and Charlie Chaplin. In 1930s came the slowdown of the short subjects, basically produced by Warner Bros and Famous studios that owned their own theatres to showcase the films. By 1995s, the rise of television led to the strangulation of the live action- short and at the same time the fall cartoon short. Since the 1960s, majority of the directors of short films have been special studio projects or independent film makers. Since the 1980s, short film term was being used for short subject. Short film as a term describes the non- commercial film that is much shorter in time length than a feature film/ an analogy that can be drawn for short film to a feature film is that of a novella and a novel. The short filmmakers heavily depend on the short film festivals and art exhibitions to showcase their short films. At the same time, these film makers have more freedom to take up more difficult topics than normal feature films as the risks are lower. Short film making is now a growing as more and more amateurs, students, common man, and enthusiasts are taking this up because of the affordability of the technology to make such films. At the same time one can showcase his work to the world by uploading it on web portals and sharing it with others. It is an area where people are turning to as a hobby, as an art, to achieve their form expressions. (Wiernicki) Festival de Cannes The Festival is an apolitical no-mans-land, a microcosm of what the world would be like if people could contact each other directly and speak the same language. Jean Cocteau Being first large international cultural event after the World War II, the Festival de Cannes opened on 20th September, 1946. The Palme dOr was created in 1955. Palme dOr became the enduring symbol of the Cannes Film Festival, awarded each and every year since to the director of the Best Feature Film of the Official Competition. At present, Festival de Cannes invites film makers from around the world to present their work in one place and exchange cultural experiences. The selections for the awards are done from a nomination of films from all over the world, from different socio-economic backgrounds, different cultures, and different historical backgrounds. Cannes offers an opportunity to determine a particular countrys image of its cinema. Festival de Cannes is a melting pot of global cinema and filmmakers. This is the reason why I have undertaken the study of the award winning short films at festival de Cannes. (Festival History) KNOWLEDGE GAP Looking at the current literature review, we see that there is a knowledge gap regarding the study of Short Films in the contemporary cinema as a communication medium. This subject requires an in-depth analysis and more research to come up with some perspectives in this area. RESEARCH OBJECTIVES To take selected works of Short Films of contemporary cinema, last ten years winner of Cannes Palme dOr du court mÃÆ' ©trage (1999-2009), and analyse the context and form of Short films. Content of the winners of the Cannes Short Film awards (1999-2009) in context of political, sociological, economical, and historical backgrounds. To study the narrative codes in the films to arrive at a deeper understanding of the short films. RESEARCH METHODOLOGY The Qualitative research methodology is used in this study. The method would involve content analysis (Roland Barthes), text/narrative analysis and semiotic analysis of the movies. The Sample: The Short Film award winners of Palme dOr du court mÃÆ' ©trage (Cannes Short Film Palme dOr) in Festival de Cannes in the last 10 years (1999-2009). The following Short Films have been selected for the study: Arena Megatron Ver Llover Sniffer Podorozhni Trafic Cracker Bag Eso Utan Bean Cake Anino Why the above Sample? The above following sample has been chosen for the reason being that theFestival de Cannes(le Festival de Cannes), founded in 1946, is one of the worlds oldest, finest and most prestigiousfilm festivals which has a very good representation of directors from across the world from different cultural, political, historical, religious, economical, and sociological backgrounds. This provides us with a variety of content for our study. The above movies are selected also on the basis of them being a part of contemporary cinema. How to Study Short Films Some of the salient points/ questions that will be used to do this study of short films are as follows: 1. Who is telling the story? Why is it being told? Does it appear to have a purpose? (media agencies, authorial voice, writers and auteurs, marketing, economics, ideology) 2. How is it experienced? Who consumes it, where and in what way? (readers and media audiences- private and public experience, narrative structures) 3. How is it made? (film technology, publishing and episodic publishing-the differences they make to the production process as well as to the finished product) 4. How does it construct meaning? (film language and written language-expectations of audiences and readers, codes and conventions, narrative structures) 5. How does it represent its subject- especially with reference to period? (representation, use of stereotypes, representation of the past) (FILM STUDY GUIDE FOR TO KILL A MOCKINGBIRD, 2003) 6. Three Ways of Thinking Talking About Films(Wilder, 1997) Literary Aspects Dramatic Aspects Cinematic Aspects Who are the characters in the film? Did the actors make you forget they were acting? How? What vivid visual images did you note? What did they make you feel or think about? What is the films setting? Were costumes, make-up, and set equally important to the success of the film? What sounds or music do you remember? What did they make you feel or think about? What are the main plot elements? In what scene was an actors voice (pitch, volume, expression) particularly effective? What scenes can you understand even without dialogue? Why? From whose point of view is the story told? Select a scene that must have been difficult to act. How did the actor make his or her body movements appropriate and convincing? What scene has very effective or unusual editing? What is the theme of the film? Describe a scene in which facial expression was important. What feelings were developed? Were words necessary? If the film uses special effects, do they add to or detract from your enjoyment of the film? What is the mood of the film? Did the actors establish their characters more through dialogue or through movement and facial expressions? What symbols did you notice? How is this film like or unlike other films by the director? Does this director have a recognizable style? Was there anything about the acting, set, or costumes that bothered you or interfered with your watching of the film? EXPECTED CONTRIBUTION Given that the art of making Short Films is on the upward trend it is necessary to analyze the current trends, narratives, and the context of the Short Films genre in our contemporary cinema. We have enough knowledge on feature length movies but we lack information on the Short Films of our age. The study of this medium is important as Short films are a highly effective medium of communication and will gain importance going forward. As more and more people are turning towards Short Film making due to accessibility to technology, it is one field that needs attention in our world of cinema. A study of its content will give us a better understanding of the Short Films and world around us through their camera scope is imperative.

The Complexity of Marjane Satrapis Persepolis Essay -- Muslim Women

If a person were to hastily flip through the pages of Marjane Satrapi’s graphic novel Persepolis, using only eyes to judge, the book could easily be put off as just another piece of literary fluff. Their inner literary critic might utter a perplexed gasp and their mind might reel with the wonder at how they happened upon something that was surely intended for the children’s comic book section. With any further examination of the book’s literary content and the power of its simplified artwork, however, such an easy to assume accusation shows through as fatally incorrect. Persepolis is the memoir of a young woman growing up in the decimating national conflicts of 1970s Iran depicted alongside an unexpectedly, simplified artwork style. At first it may appear that this is done only for the sake of unique marketability or because it is merely Satrapi’s natural drawing style. A deeper examination, however, will reveal that â€Å"†¦a form of amplification through simplification† (McCloud, 30) is achieved and visual support is given to the text in a manner that realistic or more â€Å"serious† art could not accomplish. Though simplified in its artistic approach, Persepolis is anything but simplified in content. When a writer chooses to include illustrations in a piece of literature, the first task is to decide the level of abstraction/ realism the art will present. In Persepolis’ case, a simplified art style works best, as it amplifies only the primary features of the text, unlike realism which would be far more focused on social details. Given the book’s heavy subject matter (of both a war beyond massive devastation and the metamorphosis of a girl caught in its trauma), Persepolis has a great deal of information to cover in t... ...captivating and personally significant aspects of her experience. Through generality and a lack of explicit realism, Satrapi invigorates the book’s deeper messages in a manner that extends beyond the written word and into conceptual imagery. â€Å"By de-emphasizing the appearance of the physical world†¦the cartoon places itself in the world of concepts† (McCloud 41), concepts that convey the subjective, but still far too true life of Marjane Satrapi. This simplified and symbolic universe is not Iran or Austria or France; it is Marjane’s Persepolis. Works Cited McCloud, Scott. Understanding Comics: The Invisible Art. New York: HyperCollins Publishers, 1993. Print Strapi, Marjane. Persepolis: The Story of Childhood. Paris, France: L’Association, 2003. Print. Strapi, Marjane. Persepolis 2: The Story of Return. Paris, France: L’Association, 2004.Print

The Strong and Durable Digging Equipment – Excavator and Its Parts

Digging equipments for construction is a very strong and durable one. They are usually made of steel which can carry heavy materials without breaking and dig to the ground with the use of the excavator bucket teeth. This part of the machine is built like this so that it will break down the materials that it will dig and it would be easier for the machine to do its task because of this feature. As a result also, it is easier for the bucket to dig through the earth and scoop it up for easy loading and unloading. Excavation is part of a construction project that requires heavy equipment machinery specifically an excavator bucket. It is an attachment that is very useful in construction projects that requires a lot of digging like in making bridges, trenches, ditches and also in mining. The bucket is an application that can be attached even at cranes, tractors, and other construction machinery. As the word itself, its main purpose is to dig and load a larger volume of material that is of great help and at the same time convenient to the workers at mining and construction sites. The excavator bucket suppliers have designed this very efficient machine for a lot of purposes. In the construction area, it is used to break the soil and remove it for the purpose of making trenches, ditches or bridges. Aside from the soil, it can dig through any materials that are within its capacity. In landscaping, it generally is used to excavate the earth so that the area will be designed according to the plans. Moreover, it is used for mining wherein it clears the ground for different mining tasks. In addition it can even dig to the ground to gather raw materials like ore and rocks. Operation of the excavator bucket requires you to be responsible of maintaining it in good shape. Like other machines, it must be checked for any damage and parts that needs to be fixed for it to work well in the area. You must be responsible in keeping it functional and efficient for you to accomplish your work according to your plans. The excavator parts all work together in order to appropriately perform its task. The bucket has a point of attachment wherein it is designed to move and be maneuvered easily according to the wishes of the operator. The tasks and the area that the machine will be used will determine its size. Large and heavy equipment ones are more preferable if you are going to use it on larger projects. Moreover, a compact or smaller in size construction machinery is recommended for small areas and not so big projects. The excavator bucket is indeed very useful in different areas especially that it is a very durable and powerful equipment in digging up materials based on its capacity. It serves a lot of purposes to workers and contractors. Maintenance is also easier if you do daily checkups and inspection on the equipment daily before you proceed with your tasks. Jaw breakers: http://www. hxjq-crusher. com/1. html vibratory feeder: http://www. hxjqchina. com/product-list_14. html combination crusher: http://www. hxjqchina. com/product-list_16. html

A Rhetorical Analysis Of Rickwarrens Preaching Religion Essay Example

A Rhetorical Analysis Of Rickwarrens Preaching Religion Essay Example A Rhetorical Analysis Of Rickwarrens Preaching Religion Essay A Rhetorical Analysis Of Rickwarrens Preaching Religion Essay where he began composing books. He co-wrote two books, A The Victory Scripture Memory SeriesA and Twelve Dynamic Bible Study Methods for Laity, with Billie Hanks, Jr. and Wayne Watts ; and a Doctor of MinistryA grade[ 4 ]fromA Fuller Theological SeminaryA in Pasadena, California.[ 5 ] His Influencers As mentioned earlier Warren s household were Southern Baptist churchs and doubtless played a important function in determining him. In the Fall of 1971 Warren was influenced by a book entitled The Key to Triumphant Living written by Jack R. Taylor, a Baptist curate and conference talker from Texas.[ 6 ]Criswell in his preface for The Purpose Driven Church writes that God could non hold given me a more darling and effectual son in the ministry than Rick Warren. Rick Warren had high respects for W. A. Criswell and so in 1974, when he was a 19-year-old pupil at California Baptist skipped out on categories with his friend and drove 350 stat mis to go to the California Baptist Convention in San Francisco. Warren stood in line to agitate custodies with Criswell: When my bend eventually arrived, something unexpected happened. Criswell looked at me with sort, loving eyes and said, rather decidedly, Young adult male, I feel led to put custodies on you and pray for you! He placed his cust odies on my caput and prayed: Father, I ask that you give this immature preacher a dual part of your Spirit. [ 7 ]Rick read tonss of books on supplication by Edward McKendree Bounds, a celebrated civil war revivalist. An American missionary to India Donald McGavran s profile, inspired Rick to seek for principles-biblical, cultural and leading rules that produce healthy, turning churches.[ 8 ]James T. Draper, John Bisango, Billy Graham, direction specializer Peter Drucker were besides among those who greatly influenced Warren.[ 9 ] His Influence Rick Warren is ranked figure three and is a model and guru for the immature draw a bead oning sermonizers of today.[ 10 ]Rick Warren is besides recognized as a planetary strategian, theologian, and altruist. He s been frequently named America s most influential religious leader A andA America s Pastor. Fortune magazine described him as secular America s favourite evangelical Christian.[ 11 ]Warren claims that he had been busy practising the penetrations he learned at Saddleback and had to wait for 20 old ages to compose and portion them in the book The Purpose-Driven Church, which has become one of the most popular Christian books of recent old ages.[ 12 ]The Purpose Driven Life has been translated into 20 one languages and twenty million transcripts sold. The Purpose Driven Church is listed in 100 Christian Books that changed the twentieth Century. [ 13 ] He is besides the writer of The Purpose of Christmas, Personal Bible Study Methods, God s Answers to Life s Difficult Questions, God s Power to alter Your Life.[ 14 ]Alan Wolfe, a celebrated Boston College political scientist, one time referred to Warren as non merely the best sermonizer, but merely the best public talker I have of all time heard.[ 15 ]President-elect Barack Obama chose Rick Warren though many opposed to present the supplication at his startup.[ 16 ]White house sought his advice on how to detect the first day of remembrance of 9/11.[ 17 ]So much is said about Warren, what has made him to be what he is and likely the best tool to measure may be Aristotle s agencies of persuasion. Aristotle s Triad of Communication Theory Possibly if one can conceive of human history as a wall a major part or block or possibly the indispensable brick would be and will be effectual communicating or rhetorical discourse. In fact, the procedure of communicating was of import in the history of communicating, world has inflated communicating by communications.[ 18 ]Burke and Ornstein in their article titled, Communication and Faith in the Middle Ages, concur that by that the church had control over all people in all affairs. The influence of Greek reached its tallness in the 8th century of which Aristotle was one.[ 19 ] Harmonizing to a narrative, Plato gave Aristotle the nick name The Reader. Aristotle was the first to learn rhetoric at the academy.[ 20 ]He was besides the first individual to acknowledge clearly that rhetoric as an art of communicating was impersonal and could be used positively every bit good as negatively. He wanted the talkers to acknowledge how the heads of the hearers work, and in the procedure one comes to an apprehension of who they are, why and what they do.[ 21 ]So what is rhetoric and what is its connexion to sermon? To reply in simple words rhetoric is the survey of the art or scientific discipline of utilizing words efficaciously in composing or speech production.[ 22 ]Jerry Vines a dynamic SBC sermonizer defined rhetoric as the art of utilizing words efficaciously in talking to act upon or carry others.[ 23 ]Quintilian a first century Roman speechmaker defined Rhetoric as a good adult male prophesying good. [ 24 ] A Brief overview of Aristotle s Rhetoric Aristotle wrote Rhetoric to react to Plato Phaedrus and to promote his readers to heighten the accomplishment of address, though it was non meant for publication.[ 25 ]However it is one of the beginnings kind after on the subject of address. His treatise is divided into three books called the officia oratoris the responsibilities of the speechmaker.[ 26 ]Aristotle s Rhetoric is likely the oldest on the topic and in Book I and II,[ 27 ]Aristotle defines rhetoric as the module of detecting all the available agencies of persuasion. [ 28 ]There are three agencies of persuasion, foremost those ensuing from character ethos of the talker, 2nd those derived from the emotion poignancy and the 3rd derived from true statement Son. He farther discusses deliberative Rhetoric, Epideictic Rhetoric and Judicial Rhetoric.[ 29 ]Book 2, trades with persuasion derived from the Character of the talker and from Appeal to the emotions of the hearer and a treatment of Logical statement. Finally book 3 trad es with Style and Arrangement.[ 30 ] Logos, Ethos and Pathos Harmonizing to Aristotle, the cogent evidence of the statement is grounded in logical, ethical and emotional entreaty, the three agencies of persuasion. Exerting these three entreaties will do the speaker/preacher in a topographic point where he can actuate the hearers to action.[ 31 ]Our ultimate purpose as sermonizers of the Good intelligence is to carry all peoples to go good and godly. Logos relates to the rational statement or rational content of communicating.[ 32 ]Aristotle discusses Sons in Book 1, chapter 2. Alan of Lille in his The Art of Preaching says: Preaching is an unfastened and public direction in religion and behaviour, whose intent is the forming of work forces ; it derives from the way of ground and from the fountain caput of the governments which is Holy Scripture.[ 33 ] The sermonizer as a rhetor has must turn out that his statement is true and earn credibleness. Credibility must be established to the place where the hearer s trust is in its extremum and the hearer agreed upon the fact that the statement is applicable and relevant.[ 34 ]As sermonizers we hold to the Scripture as the footing for our religion and truth on which the Gospel message is shared and built. In most of the instances in a peculiar fold which is chiefly a truster crowd there would be no demand to turn out genuineness and dependability.[ 35 ]However a sermonizer must stay must stay faithful to the text and present it with unity and lucidity. In simple footings as a sermonizer 1 must turn out that he is persevering in analyzing the word of God and prepared to prophesy the Word of God in season and out of season. Harmonizing to traditional position Aristotle divides logical entreaties into enthymeme, maxim, and illustration. [ 36 ] Enthymeme[ 37 ] Enthymeme is a signifier of deductive statement or logical thinking and is besides called the rhetorical syllogism. A common position is that the enthymeme s footing is on likely, non certain, and the full idea of logical thinking may be shortened.[ 38 ]In prophesying the usage of deductive logical thinking is critical step of Son since it does non appeal straight to the hearers understanding but to the human sense of ground. Deductive logical thinking will assist the hearer to easy hold trust in the sermonizer and the truth presented. Maxim[ 39 ] A logical entreaty to a axiom may mention to admiting authorization or supply a sort of premiss for enthymemes.[ 40 ]Preachers could utilize pictures, film cartridge holders from intelligence channels which can be of some authorization. This is done so that those non experts in a peculiar field will be able understand what is communicated. Example[ 41 ] The Logical entreaty to illustration is inductive concluding. Inductive logical thinking occurs when the cogent evidence is based on a case in point, anterior instances. The purpose of inductive logical thinking is to do the statement clear and more persuasive.[ 42 ]In sermon, Jesus used inductive logical thinking by stating fables so that the hearer will be persuaded. Ethos drives persuasion based on the credibility of the talker. Aristotle discusses Ethos in Book II, chapter 12 through 17 of the Rhetoric.[ 43 ]Ethical entreaty is artistic in that the sermonizer supplies his place of credibleness ; ethical entreaty is one which deals with sermonizers credibleness as the one showing the message.[ 44 ]In other words it refers to character, normally the moral character of a individual, either the talker or the hearer.[ 45 ]Interestingly ethical entreaty is non-scientific in nature and is hence more nonreversible than the logical entreaty, however, it is no manner less influential in the procedure of persuasion.[ 46 ]Luntz in his work, skilfully writes, By all agencies, show do nt tellaˆÂ ¦reveal your personalityaˆÂ ¦be the message instead than narrating it, but above all, be reliable. [ 47 ]The worthiness of sermonizer to be believed is carried within the ethical entreaty. We tend to believe people whom we respect and one of the jobs of d ebate is to project an feeling to the hearer that you are person deserving listening to.[ 48 ] Virtue Aristotle defines virtuousness as the ability to bring forth and good. [ 49 ]When a strong character or virtuousness is tagged with the sermonizer by the hearer, so the message will be accepted as virtuous.[ 50 ]Aristotle lists nine virtuousnesss in book I: Justice, bravery, self-denial, liberalness, munificence, impressiveness, prudence, wisdom, and gradualness.[ 51 ] Wisdom Wisdom has been capable to assorted readings: good sense, practical wisdom, expertness, and intelligence. The sermonizer must cognize a great trade to be successful, a show of cognition and expertness on a topic may go an of import factor in persuasion.[ 52 ] Good will Aristotle interestingly compares friendliness with good will in the Rhetoric. A sermonizer must portion the best advice out of good will as a friend would care and portion for a friend of his. As preacher one must wish good for the hearers who may be in a hard state of affairs and so surely goodwill creates more credibleness and therefore a higher grade of persuasion.[ 53 ] Pathos is derived from the emotional facet of the sermonizer and the message and the consequence of persuasion this has on the hearer. This cogent evidence is discussed in Book II, chapters 1 through 11.[ 54 ]Emotional entreaty presents the affectional impact of the message on the sermonizer and translates to the emotional responses from the hearers. Ethical entreaty influences both the emotions every bit good as the mind of the hearers. A hearer is convicted of his/her province against the Word of God and persuaded toward an action by the hearer.[ 55 ] Emotion of the Speaker/Preacher The primary status of emotional entreaty sets the usage of emotion. A sermonizer uses his emotions as a cardinal beginning to carry his hearers to action. Emotional entreaties, are used to carry. Language pick affects the audience s emotional response, and emotional entreaty can efficaciously be used to heighten an statement.[ 56 ] A presentation of emotion coupled with passion for the message exhibits the value of the content of the message and therefore renders the message more persuasive and therefore as a sermonizer one plays the function of construing the temper or emotional province which the sermonizer induces to light within the hearers.[ 57 ] Emotion of the Listener/Audience The response of the hearer is really much connected to the emotions of the sermonizer and is hence critical for persuasion. A good sermon should lend to the redemption of both those who deliver the message and the hearers.[ 58 ]It is the duty of the sermonizer to elicit equal emotional response from the hearers after analysing the hearers which may or may non be contributing.[ 59 ]The response is measured by the emotional impact that the message has created immediately every bit good as in long tally. It is really of import to observe that success of persuasion must be evaluated in relation to where the hearer was or stood to get down with.[ 60 ]However, the response of strong belief may or may non be apparent during the act of sermon, but will be displayed in the action on the portion of the hearer to be good and godly. An analysis of one of Warren s written beginnings which is popular and ten most current discourses preached by Warren at the Saddleback church will be followed. Warren s intent for the Purpose Driven Church Warren s intent or his end is spelled out in the purpose statement that Saddleback and Warren wrote together: To convey people to Jesus and rank in his household, develop them to go more similar Christ in their adulthood, fit them for their ministry in the church and life mission in the universe, in order to amplify God s name. [ 61 ]Warren nevertheless believes that this is Christ s design for the cosmopolitan church and the intent of the church is to carry through the Great Commission and the Great Command.[ 62 ]Warren states, Until you know what your church exists for, you have no foundation, no motive, and no way for ministry. [ 63 ] An Overview of The Purpose Driven Church[ 64 ] Warren carves out five alone rules which are cosmopolitan and of import in nature. First, he gives a short sum-up of his life and ministry and negotiations about the myths that people in churches have about church. Second, he answers the inquiry of how a church can go purpose goaded. Third, he talks about evangelism and making out to the lost. Fourthly, explains what Jesus did to pull people to Himself. Last, he shows how to prolong, beef up a church and maintain it traveling. Warren here uses a surfboarder metaphor and encourages his readers to acknowledge God s autonomous manus in all affair of constructing a church particularly in its growing. He says, We are populating in the most exciting clip in the history of the churchaˆÂ ¦ , and if a church is non turning so it is deceasing. Warren draws his readers attending by utilizing pick words stating that church wellness will go more attending seeking than church wellness. In order to for the church to turn healthy at that place must Bible survey and persevering making of what the Bible says in footings of loving and populating a Jesus lauding life. Warren concurs that the Great Commandment and Great Commission have intents and they are summarized as follows, worship, discipleship, ministry, family and evangelism. In portion two he points that truth entirely should steer a purpose goaded church, but frequently times programmes and construction hinders making the doomed. Warren believes that the New Testament churches are the best illustrations for a healthy growing and individuality. As Aristotle points out that the church s intent is to construct, enlighten and promote God s people. The same is pointed here by Warren, the church exists to enlighten or educate God s people. Warren in chapter 18 Teachs against the myths of religious adulthood, he poses inquiries like, How does religious growing go on? How do we go spiritually mature in Christ? He answers the inquiry by citing, the Five degrees of Learning, which are cognition, strong belief, position, accomplishments and character. When a church fulfills the five intents it will be a church that will convey glorification to God. Analysis of Purpose Driven Church and Ten most current Sermons based on Ethos, Pathos and Logos Questions Logical Entreaty The inquiry to be asked refering the major class of logical persuasive entreaty was: Was it persuasive plenty to see from the content communicated that it was credible? Has he adequately argued his instance to where the hearers are persuaded that the instance he presented is true? The rating was scored high in persuasion if at the terminal of the message the sermonizer logically defended the place asserted in the message. A lower mark of persuasion was rendered if there was uncertainty that the sermonizer efficaciously argued his instance based upon logical, and more specifically sound scriptural logical thinking. Deductive Reasoning: The inquiry asked in mention to the sub-measure component of deductive logical thinking, which falls under the major class of logical entreaty, was How strongly was the content communicated through deductive logical thinking? In sing this inquiry with regard to the discourse, an appraisal made to see what extent of the statement unfolded from a major premiss to a minor 1. Did the sermonizer construct his attention consistently as to appeal to the fold s principle and sense of concluding? Out of the bulk of discourses analyzed Warren could non show good exegesis of the text, but focused more on the demand based inquiries that he answered. The series was Decade of Destiny which began on 10/10/2010. Warren besides did non travel through a transition but referred to several Bibles. But still Warren was able to show his ability to set up the statements by traveling from the major theological point of the text to the homiletic application. Warren besides is skilled in utilizing memorable phrases and catchy phrases, God chose to give you the SHAPE you are in, he uses an acronym and makes it memorable, religious gifts, bosom, ability, personalities and experiences. In his discourse titled, Making the most of your head, he shared an acronym, THINK-Test every idea, Helmet your caput from evil ideas, Imagine great ideas, Nourish a godly head, Keep on larning. Of class in this discourse the Scripture poetry he started with was 2 Corinthians 10:3-5, but he barely touched on it or exegete the transition. He scores 3 on 6 in this class. Inductive Reasoning The enquiry used to measure the logical entreaty sub-measure of inductive logical thinking was, How strongly was the content communicated through inductive logical thinking? Contemplating this inquiry involved sing how good the sermonizer used illustration, imagination and illustrations to convey his statement. Warren s usage of deductive logical thinking was enhanced through his adept usage of linguistic communication. He was able to link good with the younger coevals particularly when he employed modern-day linguistic communication. He besides did link with senior folks as in one of his sermon, he bragged about the wisdom that seniors had and he in fact asked them to stand and honour them. He besides used short film cartridge holders to exemplify to formalize his content. He had a picture cartridge holder in three of his discourses that were analyzed. Warren is a great narrative Teller and used this accomplishment to reason his content. Warren besides has the ability to light thoughts through narrative portraitures. Overall Warren s logical entreaty and credibility is apparent in his usage of both deductive and inductive logical thinking. However, he did non make a good expounding of the Scripture but did a superficial touched one or two points but used the Bible to reply the inquiry originating in the head of the hearer. So his overall-Logical entreaty was 3 of 6. Ethical Entreaty The major class of ethical persuasive entreaty beacons the inquiry to the judge: Was at that place adequate persuasion that the sermonizer was believable? This component relates straight to the feeling the sermonizer left upon me with regard to his ain unity as an authorization on the subject presented. The ethical entreaty was considered extremely persuasive if there was influence toward persuasion because the unity of the sermonizer was echt and that he was pityingly interested in my improvement as a receiver of the message. A lessened persuasive mark was given in the event when there was strong belief that the message was more self-seeking to the sermonizer than it was to the enlightening the hearer. Fictional character The inquiry of the ethical entreaty sub-measure of character was, How strong of an influence was the sermonizer s character on his credibleness? In other words, did the sermonizer look to be a virtuous adult male every bit good as one whose life is being conformed into the character of Christ? Warren exhibited assurance about himself and presented himself as a adult male of credibleness and virtuousness. Several cases he was honorable and crystalline particularly when he confessed before get downing his discourse titled, God s prescription for wellness that he had been a victim of gluttony and how everything felicity or sorrow was tied to nutrient. Warren is compared to Billy Graham and his life manner has attracted even Barack Obama to take to make the inaugural supplication on the installing of his president ship. Warren portrays to be low and virtuous in his personality which helped him link good with the hearers. Intelligence Under the major class of ethical entreaty, the inquiry with regard to the sub-measure of intelligence was, How strong of an influence was the sermonizer s lever of intelligence on his credibleness? This inquiry seeks to mensurate if the sermonizer demonstrated a sufficient cognition of the stuff every bit good as an appropriate sum of aptitude as it relates to his statement. Warren s prophesying particularly his consciousness on general subject is applaudable. He is articulate and deliberate in his sermon. His books though critiqued has become the largest selling book in America. His six books and other brochures show his intelligence. Good will The enquiry made refering the sub-measure of good will within the class of ethical entreaty was, How strongly did the sermonizer demonstrate good will and benevolence for the audience? This inquiry takes into consideration the grade to which the sermonizer developed a sense of friendly relationship with the fold and showed the echt involvement for their wellbeing. Warren exhibited a sense of benevolence for the wellbeing of the hearer. He seemed sincere in his desire to better the lives of his hearers both now and everlastingly. In fact the current series Decade of Destiny reveals it and every discourse he started he connected with his hearers stating that as their curate he is committed to assist them win in the following 10 old ages in all domains, spiritually, emotionally, financially, physically, relationally in their calling, household and separately. Warren seems to hold built a lovingness and friendly relationship with his hearers. Warren s over all ethical entreaty is really persuasive, his strong character and virtuousness is discernible and the hearers are convinced that he is a adult male of unity and honestness. In the discourse titled, The Life that God blesses he makes a remark Short cuts are short sighted, do it the right ways, neer acquire into the trap. He makes another remark, Dare to different than your civilization. Warren s ethical entreaty is strengthened by the grounds of his readiness and intellect displayed in the bringing of his messages. The overall mark for the class of ethical entreaty, the mark is 5 of 6. Emotional Entreaty The inquiry to be asked environing the premier class of emotional persuasive entreaty was, Were the hearers persuaded emotionally to react to the message and the courier? In another sense, was the message delivered with passion by the sermonizer and did it stir up positive sentiments and responses within the hearer? The emotional persuasion was given a higher mark if it was observed that the emotion within the sermonizer while the statement was being relayed and the hearer was moved to action or strong belief by the message. A lower ranking was given if there was no motion to action or contemplation ignited from the hearer. Further diminution in marking was awarded if the sermonizer appeared to be monotone and unattached emotionally to his ain message. Emotion of the Speaker The inquiry asked refering the emotion of the emotion of the talker as it relates to emotional entreaty was, How strong did the sermonizer show emotions that connected with the hearer? In other words how passionate was the sermonizer as he was pass oning the message? Since emotions are contagious and surely effects the people around. Warren s emotion was clear as he presented his message. His voice transition was good, except he was sort giving a image that he was glued to the dais. He expressed his emotion through wit and laughter, for case, in the discourse, God s prescription for wellness He says, I love pasta and that is my drug by pick and that is the ground they call me, Pasta Rick. The emotion of the sermonizer was strong through the message and so the mark is 5 of 6. Emotion of the Audience In relation to the emotion of the audience, as a sub-measure of the ethical entreaty class the inquiry to be posed is, How strong did the hearer emotionally respond to the sermonizer? Was there grounds of connexion points from the talker with the hearer? Warren has the gift of painting his images in the heads of his hearers by utilizing emotional phrases or narratives. He brings in strong emotional contrast that forces the hearer to pay attending. He controls contrast by utilizing present tense and active verbs, it seems he brings the scriptural text to life and challenges his hearer with verbs that are lively yet obliging to set the truth to work. Some illustrations are: Stop anticipating anyone or anything else to be your savior, You merely halt life in denial and face world. He besides uses brief analogies life, religion is like a musculus. The audience acknowledged with laughter and mockery to show that they were with him. There were minutes of co